Saturday, August 20, 2005

Open Letter to Steve Jobs

OK, when will I-tunes get with the program and offer a subscription service?

I just read an article at business week asking the same question. http://blogs.businessweek.com/mt/mt-tb.cgi/1482

I have been wondering this for some time now. I see that Rhapsody and Yahoo! both offer mobile music subscription services that allow you to pay a monthly fee for unlimited use of their huge libraries. BUT, and there is a big BUT, those services are not compatible with Apple Ipods!

What a tease, there is a great subscription service, but I can't access it with my IPOD. I have a Rhapsody subscription and I really like it but it would be better if I could upgrade to Rhapsody to Go and use my IPOD.

Or, if Mr. Steve jobs would like to have my $14.00 a month I would gladly give it to him if I could have a subscription service for my IPOD. But, I guess now he is content to get the 99 cents I spend about once a month to buy a song.

Mr. Jobs, it is said, thinks people want to own their music, not rent it. Really? Im not so sure. Music tastes ebb and flow. I might have liked Milli Vannili 20 years ago, but I am glad I never bought it! Besides, The economics of rentals are very compelling.

Let's say that at age 16 I start buying one CD a month to start a music collection. By the time I reach age 26, in that 10 year span I will have purchased 12*10=120 CD's at an average price of $13.00. My total music expenditure will be 120 * $13 = $1,560.

Let's compare that to a music subscription price of $14 per month. For $1560 I could have had 9.28 years of music. $1560/$14=111 months 111/12 months= 9.28 years.

So I would be about the same financially, however, with a subscription service I would have had access to a huge library of music and not have been confined to my 120 CD's. And let's face it, there would be a few Milli Vannili's in that collection. So, If I plan to spend about the same amount of money each month on a subscription service as I would for one CD, the subscription offers a much more flexible way to listen to music. And remember, people buy musicto listen to it, not to own it!

So, Mr. Jobs, get with the program and offer a subscription service before I sell my IPOd on E-Bay and buy with a device that is compatible with the services that want my business